AI5 PROFESSIONAL CERTIFICATE · BY TGC INDIA · UPDATED AUGUST 2026
AI Performance Marketing
Use AI for ad research, creative testing, reporting and campaign decisions.
Online + OfflineWeekdays + WeekendsRegular + Fast Track
22+years in training
20,000+learners across TGC
5classroom locations
Live onlinejoin from anywhere
NEXT START OPTIONS
Choose a live batch.
COURSE OVERVIEW
What this course
is built to do.
Plan and run paid search and social campaigns using AI for research, creative production and checked performance analysis.
Each module combines a live trainer demonstration, guided lab, assignment and review before the next stage.
CONNECTED CAREER DIRECTIONS
AI Performance MarketerPaid Media SpecialistGrowth Marketing AssociateCampaign Analytics Executive
IS THIS COURSE RIGHT FOR YOU?
Choose it for the right reason.
You run or plan paid campaigns
You want stronger creative-testing discipline
You need clearer decisions from Google and Meta data
YOUR LEARNING ARC
From guided foundation to finished work.
Plan
Set objectives, tracking, audience and budget rules.
Research
Build checked customer and competitor hypotheses.
Produce
Create campaigns, landing alignment and test assets.
Decide
Read results and prepare the next budget action.
INDUSTRY TASKS
Practise the work, not only the tool.
- Build a Google Search campaign structure
- Create a Meta creative test plan
- Present a cross-channel performance dashboard
PRO
LED
LED
YOUR TRAINING TEAM
Learn from experienced working professionals.
Live demonstrations, guided practice and direct project feedback are part of the course. Trainers update examples and tool coverage as professional practice changes.
WHAT YOU WILL BE ABLE TO DO
Course outcomes
01
Plan measurable paid campaigns
A channel, audience, tracking and budget specification.
02
Create testable advertising assets
Google and Meta campaign structures with controlled creative variables.
03
Diagnose campaign performance
A checked action log based on search, audience and creative data.
04
Present budget decisions
A management dashboard and campaign capstone with clear next actions.
TAKE THE NEXT STEP
Need fees, syllabus or the right batch?
An AI5 Academy advisor can help you compare mode, schedule and starting level.
DETAILED COURSE FLOW
5 learning modules
Use AI to research audiences, develop testable advertising creative and turn campaign data into disciplined budget decisions.
Paid media strategy and measurement
Connect the business goal, customer action and campaign measure before using AI tools.
CORE TOPICS
- Funnel stages and campaign objectives
- Audience, offer and conversion action
- Tracking, attribution and data quality
- Budget, targets and testing plan
GUIDED PRACTICE
Prepare a media brief with measures, tracking requirements and a test budget.
MODULE DELIVERABLE
Paid media strategy and measurement plan
AI-assisted market and audience research
Create usable customer and competitor research while checking every source and assumption.
CORE TOPICS
- Customer questions and demand signals
- Competitor ad and landing-page review
- Audience hypotheses and message angles
- Research checks and evidence records
GUIDED PRACTICE
Develop three audience-message hypotheses backed by verified market material.
MODULE DELIVERABLE
Audience and message research pack
Search and social campaign production
Build structured Google and Meta campaigns with focused ads and landing-page alignment.
CORE TOPICS
- Keyword intent and search campaign structure
- Meta audience and placement planning
- Ad copy, images and video briefs
- Landing-page message and form review
GUIDED PRACTICE
Create campaign structures and ad sets for one service or product brief.
MODULE DELIVERABLE
Google and Meta campaign build
Creative testing and optimisation
Run controlled tests and use AI to assist analysis without making unchecked changes.
CORE TOPICS
- Hooks, formats and test variables
- A/B test design and sample limits
- Search terms, placements and creative fatigue
- Bid, budget and quality decisions
GUIDED PRACTICE
Review campaign data and prepare an action log separating evidence from assumptions.
MODULE DELIVERABLE
Creative test and optimisation report
Reporting and campaign capstone
Present campaign performance, causes and next actions in a clear management format.
CORE TOPICS
- Looker Studio and dashboard structure
- Cost, lead quality and conversion analysis
- AI-assisted summaries with manual checks
- Forecast, budget shift and learning record
GUIDED PRACTICE
Deliver a cross-channel campaign plan and simulated or live performance review.
MODULE DELIVERABLE
Performance marketing capstone
HOW THE TRAINING WORKS
Learn it. Apply it. Get it reviewed. Improve it.
Every important skill moves through explanation, demonstration, guided use and independent application. Trainer feedback is used to revise the work before it becomes part of the final portfolio.
Concept briefing
The trainer explains the principle, use case, limitations and the quality standard expected.
Live demonstration
A complete task is demonstrated while the trainer explains decisions, checks and common mistakes.
Guided lab
Learners repeat the method with support, ask questions and correct problems during the session.
Applied assignment
The same method is used on a different brief so the learner must make independent decisions.
Review and revision
Work is checked against a rubric, revised after feedback and prepared for project presentation.
PROGRESS IS CHECKED THROUGHClass exercisesModule deliverablesProject reviewsFinal capstone presentation
PORTFOLIO WORK
Projects you can show
Guided practice brief
Plan, produce, test and present a finished piece with trainer feedback.
Individual application
Plan, produce, test and present a finished piece with trainer feedback.
Workflow build
Plan, produce, test and present a finished piece with trainer feedback.
Industry-style assignment
Plan, produce, test and present a finished piece with trainer feedback.
Quality review
Plan, produce, test and present a finished piece with trainer feedback.
Final capstone
Plan, produce, test and present a finished piece with trainer feedback.
TAKE THE NEXT STEP
Need fees, syllabus or the right batch?
An AI5 Academy advisor can help you compare mode, schedule and starting level.
TOOLS COVERED
Google AdsMeta AdsChatGPTLooker Studio
Tool coverage may be updated when the industry changes. Core methods remain part of the course.COMMON QUESTIONS
Before you apply
Is this course only about creating ads with AI?
No. It covers strategy, tracking, campaign build, creative tests, analysis and budget decisions.
＋Are Google Ads and Meta Ads both included?
Yes. Their different campaign structures and measurement patterns are covered.
＋Will I work with campaign data?
Yes. Labs use sample or permitted live data for diagnosis and reporting.
＋Do I need coding experience?
No, unless the course level says otherwise. Your advisor will check the right starting level.
＋Are classes live or recorded?
Classes are trainer-led in the classroom or live online. Recordings may support revision but do not replace class.
＋Will I receive a certificate?
Yes. Course completion requires attendance, assignments and the final project.
＋Can working professionals join?
Yes. Weekday, weekend and selected fast-track schedules are available.
＋NEXT BATCH
Choose your course.
Choose your schedule.
Online or offline. Weekdays or weekends. Regular or fast track. Speak with an AI5 Academy advisor about the right starting level.