AI5 PROFESSIONAL CERTIFICATE · BY TGC INDIA · UPDATED AUGUST 2026

AI Ecommerce Marketing

Create product content, campaigns, customer flows and reporting for ecommerce.

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Online + OfflineWeekdays + WeekendsRegular + Fast Track
The signal loop65

A message travels, returns as data and gets sharper.

ASKREACHLEARN
Duration8 weeks
Learning modeClassroom + Live Online
ScheduleWeekdays + Weekends
TrackRegular + Fast Track*
Entry levelBeginner
Projects6 substantial practical builds
22+years in training
20,000+learners across TGC
5classroom locations
Live onlinejoin from anywhere

NEXT START OPTIONS

Choose a live batch.

Full batch calendar →

COURSE OVERVIEW

What this course
is built to do.

Apply AI to product content, store merchandising, advertising, customer support, retention and ecommerce reporting.

Each module combines a live trainer demonstration, guided lab, assignment and review before the next stage.

WHO SHOULD JOINEcommerce marketersD2C foundersMarketplace and catalogue teamsDigital marketing students
PREREQUISITE

Basic marketing or ecommerce knowledge is helpful. No coding background is required.

CONNECTED CAREER DIRECTIONS

Ecommerce Marketing SpecialistMarketplace Growth AssociateD2C Marketing ExecutiveEcommerce Content and CRM Coordinator

IS THIS COURSE RIGHT FOR YOU?

Choose it for the right reason.

01

You manage an online store or marketplace

02

You need stronger product and campaign systems

03

You want acquisition, retention and reporting together

YOUR LEARNING ARC

From guided foundation to finished work.

01

Audit

Review store, customer and catalogue data.

02

Merchandise

Create product and search content.

03

Campaign

Plan paid, social and retention activity.

04

Grow

Improve service, conversion and store reporting.

INDUSTRY TASKS

Practise the work, not only the tool.

  1. Create a product-content collection
  2. Build an acquisition and retention campaign
  3. Present a 90-day ecommerce growth case
PRO
LED

YOUR TRAINING TEAM

Learn from experienced working professionals.

Live demonstrations, guided practice and direct project feedback are part of the course. Trainers update examples and tool coverage as professional practice changes.

Meet our trainers ↗

TRAIN A PROFESSIONAL TEAM

Run this programme around your tools and operating controls.

Private weekday, weekend and fast-track formats are available for organisations.

Request corporate training ↗

WHAT YOU WILL BE ABLE TO DO

Course outcomes

01

Audit an ecommerce funnel

A ranked store and customer opportunity report.

02

Create accurate product content

A search-led product and merchandising pack.

03

Plan acquisition and retention campaigns

A connected paid, social and customer-flow system.

04

Measure ecommerce growth

A dashboard and 90-day capstone plan.

TAKE THE NEXT STEP

Need fees, syllabus or the right batch?

An AI5 Academy advisor can help you compare mode, schedule and starting level.

DETAILED COURSE FLOW

5 learning modules

Use AI across product content, merchandising, advertising, customer journeys and ecommerce reporting while protecting brand claims and customer data.

MODULE 01

Ecommerce customer and store foundations

Set goals, audiences and data rules across the online buying path.

CORE TOPICS
  • Store funnel and customer intent
  • Product data and catalogue quality
  • Consent and customer information
  • Revenue, margin and conversion measures
GUIDED PRACTICE

Audit a sample store and prepare a ranked growth brief.

MODULE DELIVERABLE

Ecommerce opportunity audit

MODULE 02

Product pages, search and merchandising

Create accurate product information and improve product discovery.

CORE TOPICS
  • Titles, descriptions and specification tables
  • Category and search intent
  • Images, comparison and buying guidance
  • Claims, reviews and content checks
GUIDED PRACTICE

Rewrite and test a product collection with consistent data and search structure.

MODULE DELIVERABLE

Product content and merchandising pack

MODULE 03

Paid, social and retention campaigns

Plan connected acquisition and repeat-purchase communication.

CORE TOPICS
  • Meta and Google shopping campaign briefs
  • Creative variations and test plans
  • Email, WhatsApp and remarketing flows
  • Offer, frequency and consent rules
GUIDED PRACTICE

Create a launch and retention campaign for one product range.

MODULE DELIVERABLE

Ecommerce campaign system

MODULE 04

Customer service and conversion improvement

Reduce buying friction through clear answers and supervised support.

CORE TOPICS
  • FAQ and support-content design
  • Chatbot knowledge and hand-off
  • Cart and checkout issue analysis
  • Review themes and service recovery
GUIDED PRACTICE

Build a product-support flow and conversion issue report.

MODULE DELIVERABLE

Ecommerce service workflow

MODULE 05

Store analytics and growth capstone

Connect catalogue, campaign and customer measures into a management plan.

CORE TOPICS
  • Store and campaign dashboards
  • Cohort and repeat-purchase analysis
  • Margin and promotion checks
  • 90-day test roadmap
GUIDED PRACTICE

Present a full ecommerce growth case with priorities, assets and measures.

MODULE DELIVERABLE

AI ecommerce marketing capstone

HOW THE TRAINING WORKS

Learn it. Apply it. Get it reviewed. Improve it.

Every important skill moves through explanation, demonstration, guided use and independent application. Trainer feedback is used to revise the work before it becomes part of the final portfolio.

01

Concept briefing

The trainer explains the principle, use case, limitations and the quality standard expected.

02

Live demonstration

A complete task is demonstrated while the trainer explains decisions, checks and common mistakes.

03

Guided lab

Learners repeat the method with support, ask questions and correct problems during the session.

04

Applied assignment

The same method is used on a different brief so the learner must make independent decisions.

05

Review and revision

Work is checked against a rubric, revised after feedback and prepared for project presentation.

PROGRESS IS CHECKED THROUGHClass exercisesModule deliverablesProject reviewsFinal capstone presentation

PORTFOLIO WORK

Projects you can show

01

Guided practice brief

Plan, produce, test and present a finished piece with trainer feedback.

02

Individual application

Plan, produce, test and present a finished piece with trainer feedback.

03

Workflow build

Plan, produce, test and present a finished piece with trainer feedback.

04

Industry-style assignment

Plan, produce, test and present a finished piece with trainer feedback.

05

Quality review

Plan, produce, test and present a finished piece with trainer feedback.

06

Final capstone

Plan, produce, test and present a finished piece with trainer feedback.

TAKE THE NEXT STEP

Need fees, syllabus or the right batch?

An AI5 Academy advisor can help you compare mode, schedule and starting level.

TOOLS COVERED

ShopifyMeta AdsChatGPTCanva
Tool coverage may be updated when the industry changes. Core methods remain part of the course.

COMMON QUESTIONS

Before you apply

Is Shopify required?

No. Methods apply to Shopify, marketplaces and other ecommerce systems; account access determines the practical platform.

Does it cover product images?

Product-image planning and AI-assisted visual production are included at a marketing level.

Will I learn ecommerce reporting?

Yes. Store, campaign, customer and margin measures form part of the final dashboard.

Do I need coding experience?

No, unless the course level says otherwise. Your advisor will check the right starting level.

Are classes live or recorded?

Classes are trainer-led in the classroom or live online. Recordings may support revision but do not replace class.

Will I receive a certificate?

Yes. Course completion requires attendance, assignments and the final project.

Can working professionals join?

Yes. Weekday, weekend and selected fast-track schedules are available.

KNOW THIS SUBJECT WELL?Teach it at AI5 →

NEXT BATCH

Choose your course.
Choose your schedule.

Online or offline. Weekdays or weekends. Regular or fast track. Speak with an AI5 Academy advisor about the right starting level.

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