AI5 PROFESSIONAL CERTIFICATE · BY TGC INDIA · UPDATED AUGUST 2026
AI Marketing Analytics
Turn channel data into decisions, dashboards and action plans.
Online + OfflineWeekdays + WeekendsRegular + Fast Track
22+years in training
20,000+learners across TGC
5classroom locations
Live onlinejoin from anywhere
NEXT START OPTIONS
Choose a live batch.
COURSE OVERVIEW
What this course
is built to do.
Combine campaign, website and CRM data into checked dashboards, experiments, budget scenarios and channel actions.
Each module combines a live trainer demonstration, guided lab, assignment and review before the next stage.
CONNECTED CAREER DIRECTIONS
Marketing Data AnalystCampaign Analytics SpecialistGrowth Reporting AssociateDigital Marketing Analyst
IS THIS COURSE RIGHT FOR YOU?
Choose it for the right reason.
You work with campaign and website data
You need clear dashboards and channel decisions
You want experiment and budget-analysis practice
YOUR LEARNING ARC
From guided foundation to finished work.
Define
Set funnel, KPI and tracking rules.
Analyse
Compare channels, costs and lead quality.
Report
Build management dashboards and action notes.
Test
Plan experiments and budget scenarios.
INDUSTRY TASKS
Practise the work, not only the tool.
- Repair and analyse campaign data
- Create a weekly marketing dashboard
- Present an experiment and budget review
PRO
LED
LED
YOUR TRAINING TEAM
Learn from experienced working professionals.
Live demonstrations, guided practice and direct project feedback are part of the course. Trainers update examples and tool coverage as professional practice changes.
WHAT YOU WILL BE ABLE TO DO
Course outcomes
01
Create a sound marketing measurement plan
A KPI, tracking and data-quality framework.
02
Analyse cross-channel performance
A campaign study covering cost, conversion and lead quality.
03
Build useful marketing dashboards
A tested report with clear definitions and actions.
04
Plan experiments and budget scenarios
A test design and defended analytics capstone.
TAKE THE NEXT STEP
Need fees, syllabus or the right batch?
An AI5 Academy advisor can help you compare mode, schedule and starting level.
DETAILED COURSE FLOW
5 learning modules
Turn advertising, website, CRM and campaign data into checked dashboards, channel decisions and practical next actions.
Measurement planning and data quality
Start with business questions and confirm what each source can actually measure.
CORE TOPICS
- Funnel stages and KPI definitions
- Campaign naming and tracking
- GA4, ad and CRM source limits
- Data cleaning and reconciliation
GUIDED PRACTICE
Create a measurement plan and repair a sample campaign dataset.
MODULE DELIVERABLE
Marketing measurement framework
Channel and campaign analysis
Compare performance without confusing activity with business results.
CORE TOPICS
- Traffic, engagement and conversion
- Google and Meta campaign measures
- Cost, revenue and lead quality
- Segment, device and location comparison
GUIDED PRACTICE
Analyse a multi-channel campaign and identify the strongest and weakest evidence.
MODULE DELIVERABLE
Channel performance analysis
Dashboards and reporting
Build reports for marketers and managers with clear definitions and actions.
CORE TOPICS
- Excel and Power Query preparation
- Power BI or Looker Studio models
- Visual hierarchy and filters
- AI-assisted summaries with source checks
GUIDED PRACTICE
Create a weekly marketing dashboard and management note.
MODULE DELIVERABLE
Marketing analytics dashboard
Attribution, experiments and forecasting
Use suitable methods for uncertain marketing decisions.
CORE TOPICS
- Attribution limits and assisted conversion
- A/B tests and test validity
- Budget and response scenarios
- Forecast-versus-actual review
GUIDED PRACTICE
Design a campaign experiment and compare budget scenarios.
MODULE DELIVERABLE
Testing and scenario report
Analytics review capstone
Present a complete decision process from raw records to actions and follow-up measures.
CORE TOPICS
- Business question and analysis plan
- Calculation and assumption log
- Findings, limits and actions
- Review cadence and owner assignment
GUIDED PRACTICE
Deliver a campaign review and defend the actions against the source data.
MODULE DELIVERABLE
AI marketing analytics capstone
HOW THE TRAINING WORKS
Learn it. Apply it. Get it reviewed. Improve it.
Every important skill moves through explanation, demonstration, guided use and independent application. Trainer feedback is used to revise the work before it becomes part of the final portfolio.
Concept briefing
The trainer explains the principle, use case, limitations and the quality standard expected.
Live demonstration
A complete task is demonstrated while the trainer explains decisions, checks and common mistakes.
Guided lab
Learners repeat the method with support, ask questions and correct problems during the session.
Applied assignment
The same method is used on a different brief so the learner must make independent decisions.
Review and revision
Work is checked against a rubric, revised after feedback and prepared for project presentation.
PROGRESS IS CHECKED THROUGHClass exercisesModule deliverablesProject reviewsFinal capstone presentation
PORTFOLIO WORK
Projects you can show
Guided practice brief
Plan, produce, test and present a finished piece with trainer feedback.
Individual application
Plan, produce, test and present a finished piece with trainer feedback.
Workflow build
Plan, produce, test and present a finished piece with trainer feedback.
Industry-style assignment
Plan, produce, test and present a finished piece with trainer feedback.
Quality review
Plan, produce, test and present a finished piece with trainer feedback.
Final capstone
Plan, produce, test and present a finished piece with trainer feedback.
TAKE THE NEXT STEP
Need fees, syllabus or the right batch?
An AI5 Academy advisor can help you compare mode, schedule and starting level.
TOOLS COVERED
GA4Power BIChatGPTExcel
Tool coverage may be updated when the industry changes. Core methods remain part of the course.COMMON QUESTIONS
Before you apply
Are GA4 and ad platforms covered?
Yes. The course works with common website, Google Ads, Meta and CRM measures.
＋Is advanced statistics required?
No. The needed test and forecasting concepts are taught through marketing cases.
＋Can I use Power BI?
Yes. Power BI or Looker Studio can be used according to the reporting brief.
＋Do I need coding experience?
No, unless the course level says otherwise. Your advisor will check the right starting level.
＋Are classes live or recorded?
Classes are trainer-led in the classroom or live online. Recordings may support revision but do not replace class.
＋Will I receive a certificate?
Yes. Course completion requires attendance, assignments and the final project.
＋Can working professionals join?
Yes. Weekday, weekend and selected fast-track schedules are available.
＋NEXT BATCH
Choose your course.
Choose your schedule.
Online or offline. Weekdays or weekends. Regular or fast track. Speak with an AI5 Academy advisor about the right starting level.