AI5 PROFESSIONAL CERTIFICATE · BY TGC INDIA · UPDATED AUGUST 2026
AI Email & CRM Marketing
Create segmented email, lead nurturing and CRM follow-up systems.
Online + OfflineWeekdays + WeekendsRegular + Fast Track
22+years in training
20,000+learners across TGC
5classroom locations
Live onlinejoin from anywhere
NEXT START OPTIONS
Choose a live batch.
COURSE OVERVIEW
What this course
is built to do.
Create permission-led email, segmentation, lead-nurturing and CRM systems with measured testing and supervised automation.
Each module combines a live trainer demonstration, guided lab, assignment and review before the next stage.
CONNECTED CAREER DIRECTIONS
Email Marketing SpecialistCRM Marketing ExecutiveLifecycle Marketing AssociateMarketing Automation Coordinator
IS THIS COURSE RIGHT FOR YOU?
Choose it for the right reason.
You manage email, leads or customer retention
You need segmentation and nurturing systems
You want consent-led automation and reporting
YOUR LEARNING ARC
From guided foundation to finished work.
Plan
Set lifecycle, consent and CRM data rules.
Write
Create segmented messages and campaigns.
Automate
Build nurture, scoring and sales hand-off flows.
Measure
Test deliverability, conversion and retention.
INDUSTRY TASKS
Practise the work, not only the tool.
- Create a segmented email campaign
- Build a lead-nurturing automation
- Present a lifecycle marketing system
PRO
LED
LED
YOUR TRAINING TEAM
Learn from experienced working professionals.
Live demonstrations, guided practice and direct project feedback are part of the course. Trainers update examples and tool coverage as professional practice changes.
WHAT YOU WILL BE ABLE TO DO
Course outcomes
01
Plan permission-led email programmes
A consent, audience and lifecycle map.
02
Create segmented communication
A checked message library for defined customer groups.
03
Build CRM nurture flows
A working sequence with lead scoring and hand-off.
04
Measure and improve campaigns
A test plan, dashboard and lifecycle capstone.
TAKE THE NEXT STEP
Need fees, syllabus or the right batch?
An AI5 Academy advisor can help you compare mode, schedule and starting level.
DETAILED COURSE FLOW
5 learning modules
Plan segmented email and CRM programmes that use AI for research, drafting and analysis while keeping consent, customer data and approval under control.
Email strategy, consent and customer data
Set the audience, purpose and legal working rules before sending campaigns.
CORE TOPICS
- Lifecycle stages and email roles
- Consent, preferences and suppression
- CRM fields and data quality
- Goals, baseline and attribution
GUIDED PRACTICE
Audit a sample database and prepare a permission-led campaign plan.
MODULE DELIVERABLE
Email and CRM foundation map
Segmentation and message planning
Create useful groups and relevant messages without false personalisation.
CORE TOPICS
- Customer, behaviour and value segments
- Offer and message hierarchy
- Subject lines and email structure
- AI drafting, tone and claim checks
GUIDED PRACTICE
Build a segmented email set for one customer lifecycle stage.
MODULE DELIVERABLE
Segment and message library
Automation and lead nurturing
Create timed, conditional sequences with clear stop and hand-off rules.
CORE TOPICS
- Welcome, education and reactivation flows
- Lead scoring and qualification
- CRM stages, tasks and ownership
- Zapier or n8n connections
GUIDED PRACTICE
Build a supervised nurture flow from form submission to sales hand-off.
MODULE DELIVERABLE
Email and CRM automation
Testing, deliverability and reporting
Improve campaigns through controlled experiments and correct measurement.
CORE TOPICS
- Sender setup and list health
- A/B test design
- Open, click, reply and conversion measures
- Dashboard and campaign diagnosis
GUIDED PRACTICE
Review campaign results and prepare the next test based on evidence.
MODULE DELIVERABLE
Campaign performance report
Lifecycle marketing capstone
Join acquisition, nurturing, conversion and retention into one managed programme.
CORE TOPICS
- Journey map and channel roles
- Content calendar and asset plan
- Sales and service alignment
- Pilot launch and 30-day review
GUIDED PRACTICE
Present a complete email and CRM system with consent, automation and reporting.
MODULE DELIVERABLE
Lifecycle marketing capstone
HOW THE TRAINING WORKS
Learn it. Apply it. Get it reviewed. Improve it.
Every important skill moves through explanation, demonstration, guided use and independent application. Trainer feedback is used to revise the work before it becomes part of the final portfolio.
Concept briefing
The trainer explains the principle, use case, limitations and the quality standard expected.
Live demonstration
A complete task is demonstrated while the trainer explains decisions, checks and common mistakes.
Guided lab
Learners repeat the method with support, ask questions and correct problems during the session.
Applied assignment
The same method is used on a different brief so the learner must make independent decisions.
Review and revision
Work is checked against a rubric, revised after feedback and prepared for project presentation.
PROGRESS IS CHECKED THROUGHClass exercisesModule deliverablesProject reviewsFinal capstone presentation
PORTFOLIO WORK
Projects you can show
Guided practice brief
Plan, produce, test and present a finished piece with trainer feedback.
Individual application
Plan, produce, test and present a finished piece with trainer feedback.
Workflow build
Plan, produce, test and present a finished piece with trainer feedback.
Industry-style assignment
Plan, produce, test and present a finished piece with trainer feedback.
Quality review
Plan, produce, test and present a finished piece with trainer feedback.
Final capstone
Plan, produce, test and present a finished piece with trainer feedback.
TAKE THE NEXT STEP
Need fees, syllabus or the right batch?
An AI5 Academy advisor can help you compare mode, schedule and starting level.
TOOLS COVERED
HubSpotMailchimpChatGPTZapier
Tool coverage may be updated when the industry changes. Core methods remain part of the course.COMMON QUESTIONS
Before you apply
Which CRM is used?
Labs may use HubSpot, Zoho or a supplied CRM-style dataset based on account access.
＋Does it cover cold email?
The course focuses on lawful, permission-led communication and company-approved outreach.
＋Is automation included?
Yes. Learners build timed and conditional flows with stop, review and sales hand-off rules.
＋Do I need coding experience?
No, unless the course level says otherwise. Your advisor will check the right starting level.
＋Are classes live or recorded?
Classes are trainer-led in the classroom or live online. Recordings may support revision but do not replace class.
＋Will I receive a certificate?
Yes. Course completion requires attendance, assignments and the final project.
＋Can working professionals join?
Yes. Weekday, weekend and selected fast-track schedules are available.
＋NEXT BATCH
Choose your course.
Choose your schedule.
Online or offline. Weekdays or weekends. Regular or fast track. Speak with an AI5 Academy advisor about the right starting level.